Summary
Description
Discover Aura, the meditation app designed to fit seamlessly into your busy lifestyle by eliminating paywalls and long video times. Dive into this case study to see how Aura transforms quick, effective meditation into an everyday habit.
Why Aura?
- Problem Statement
Frustrated by the endless paywalls and unnecessarily long videos of other meditation apps, I created Aura—a meditation app designed for real, busy lives. With Aura, you get straightforward, practical meditation sessions without barriers, so you can find peace and clarity whenever needed. Say goodbye to the fluff and hello to a truly user-focused meditation experience.
Problem Solved
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Simplified Onboarding: Designed a quick, user-friendly onboarding process to get users meditating right away.
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Removed Paywalls: Provided ample free content with optional upgrades, allowing users to experience value without restrictions.
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Flexible Meditation Options: Offered short sessions (3-15 minutes) to fit busy schedules and make meditation accessible for all.
Project Timeline
Project Timeline
The Road to Zen: The Project Timeline
This timeline maps out my month-long journey to create Aura, from strategic planning to UX and UI design. Follow along as I navigate each step, ensuring a seamless and user-centric meditation app.
Problem Statement & Challenges
Pain Points (Competitors)
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High Costs and Paywalls: Essential features are often locked behind expensive paywalls.
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Inconvenient Session Lengths: Meditation sessions are too long for busy schedules.
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Complex Interfaces: Cluttered and confusing app interfaces.
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Limited Customization: Lack of personalization options and free content.
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Intrusive Ads: Free versions are filled with disruptive ads.
Solutions
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Affordable Access: Aura provides essential features without paywalls, ensuring affordability.
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Shorter Sessions: Offers quick meditation sessions tailored for busy schedules.
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User-Friendly Interface: Designed with a clean, intuitive interface for easy navigation.
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Personalization: Extensive customization options and ample free content.
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Ad-Free Experience: Enjoy meditation without disruptive ads.
Cracking the Code
I identified critical issues in existing meditation apps, like lengthy paywalls and complex interfaces. Aura’s solution? Affordable access, quick sessions, and a user-friendly design tailored to your needs.
