Author
Matthew Walker
Role
UX Researcher
UI Designer
Project Length
One Month
Industry
Meditation
Help Me Share My Work :)
Skills Used
Wireframing
Personas
UX Research
Prototyping
Usability Studies
Design System
Empathy Map
Tools Used
Figma
OpenAI
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Nucleo
Slack
Adobe CC
Summary
Description
Discover Aura, the meditation app designed to fit seamlessly into your busy lifestyle by eliminating paywalls and long video times. Dive into this case study to see how Aura transforms quick, effective meditation into an everyday habit.
Why Aura?
- Problem Statement
Frustrated by the endless paywalls and unnecessarily long videos of other meditation apps, I created Aura—a meditation app designed for real, busy lives. With Aura, you get straightforward, practical meditation sessions without barriers, so you can find peace and clarity whenever needed. Say goodbye to the fluff and hello to a truly user-focused meditation experience.
High Fidelity Design
Interactive prototype
Dive into the magic of Aura with my interactive prototype! Tap, swipe, and explore as you journey through its vibrant and engaging meditation world
Problem Solved
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Simplified Onboarding: Designed a quick, user-friendly onboarding process to get users meditating right away.
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Removed Paywalls: Provided ample free content with optional upgrades, allowing users to experience value without restrictions.
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Flexible Meditation Options: Offered short sessions (3-10 minutes) to fit busy schedules and make meditation accessible for all.
User Flow 01 (Login)
The onboarding flow guides users swiftly through the setup, ensuring quick access to the app's index for an effortless start.
Smooth Sailing
The onboarding process is designed to be quick and seamless, guiding users to the app's index swiftly. This efficient flow ensures a smooth start, letting users dive into Aura with ease.
User Flow 02 (Home & Discovery)
The index and discovery flow helps users navigate and explore Aura's features seamlessly, making it easy to find what they need.
Exploration
The index and discovery flow allows users to effortlessly navigate and explore Aura’s features. This intuitive design helps users find what they need quickly, enhancing their overall experience.
User Flow 03 (Video Meditation)
The video meditation flow offers intuitive features like saving sessions, discovering related content, and accessibility controls for a personalized experience.
Mindful Moments
The video meditation flow offers robust features like saving sessions, discovering related content, and accessibility controls. This user-centric design ensures a personalized and inclusive meditation experience.
User Flow 04 (Audio Meditation)
The audio meditation flow provides an easy and engaging way to access guided meditations, with user-friendly controls and customization options.
Sound Serenity
The audio flow lets users enjoy guided meditations with ease, featuring intuitive controls and personalized options. This flow enhances the auditory experience, making meditation accessible anytime, anywhere.
The Impact
Aura redefines the meditation experience by directly addressing user needs and frustrations, as evidenced by my research: 60% of participants who often seek stress relief now find it easily accessible through Aura's streamlined offerings. With 60% of users meditating daily, our app's flexible, short sessions fit seamlessly into diverse routines. By eliminating common barriers like paywalls and complex interfaces, Aura has created a unique space in a competitive market, offering an intuitive, cost-effective, and ad-free solution that caters to anxiety, sleep, and stress relief. Aura isn't just another meditation app; it's a genuinely user-centered experience that meets the growing demand for mindful living.
* This is a concept app, and all data presented is based on usability studies detailed in the
🙏 Thank You!
Thank you for taking the time to view my case study on Aura. Your interest and support mean a lot to me. I hope you enjoyed learning about the journey and the thoughtful design process behind creating a user-centric meditation app. Your feedback and insights are always welcome as they help me grow and improve. Stay mindful and keep exploring!
