Author
Matthew Walker
Role
UX Researcher
UI Designer
Project Length
One Month
Industry
Flowers
Help Me Share My Work :)
Skills Used
Wireframing
UX Research
Personas
Prototyping
Usability Studies
User Survey
Tools Used
Figma
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Nucleo
Adobe CC
Midjourney
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Loom
Summary
Description
Perfect Petal is a custom bouquet building app designed to help users create personalized floral arrangements for special occasions. The app features a guided builder that walks users through selecting and designing their bouquets, a "Pinterest-like" gallery for saving and sharing creations, and the option to purchase AI-generated paintings of the bouquets. Perfect Petal offers detailed flower profiles, making the process educational and enjoyable.
Why Perfect Petal?
Perfect Petal revolutionizes flower-buying by making it fun, interactive, and personal. Unlike outdated, gimmicky flower websites, it offers a guided builder, AI-generated bouquet paintings, and detailed flower profiles. This app makes the act of giving flowers more meaningful and enjoyable.
Problem Solved
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Simplified User Interface: Created an intuitive, step-by-step builder to make bouquet customization easy and accessible for all users.
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Enhanced Personalization: Offered extensive customization options and detailed flower profiles to meet users' needs for unique and informed choices.
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Unique Features and Experience: Included AI-generated bouquet paintings and social sharing to add creativity and foster engagement, addressing gaps in existing apps.
High Fidelity Design
Perfect Petal: Coming to Life
My Favourite Part :)
With the digital wireframes as a foundation, I created the high fidelity design for Perfect Petal. This phase involved detailed styling, adding color, typography, and imagery to bring the app to life. The high fidelity design provided a realistic view of the final product, ensuring all user interactions and visual elements were refined and aligned with the brand's aesthetic.
Impact
Perfect Petal revolutionized the digital flower-buying experience by addressing key UX/UI challenges. With 30% of users prioritizing ease of use, I simplified the bouquet-building process through an intuitive, step-by-step interface, reducing user frustration with overly complex platforms. For the 50% of users who valued personalization, we introduced extensive customization options and detailed flower profiles, enhancing user engagement and satisfaction. Additionally, by catering to the 50% of users interested in AI-generated artwork and providing social sharing features, we created a unique, engaging experience that sets a new standard in the flower app market. These data-driven design solutions streamlined the customer journey and significantly increased user retention and satisfaction.
🙏 Thank You!
Thank you for diving into the Perfect Petal case study! I hope you enjoyed the journey as much as I did creating it. If you have any questions or just want to chat about flowers, design, or anything in between, don't hesitate to reach out. Keep blooming and have a fantastic day!
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