Research
Research: User Survey
Introduction to Research Method
I chose a user survey to develop Perfect Petal and efficiently gather diverse insights from a broad audience. This method allowed me to capture specific user preferences, behaviors, and pain points through a structured questionnaire.
User Survey, Why?
Benefits of User Survey
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Diverse Perspectives: Surveying individuals from various backgrounds ensured my app is inclusive and appealing to many users.
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Focused Feedback: The structured format provided targeted feedback on flower-buying habits and feature preferences.
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Quantifiable Data: Multiple-choice questions gave me precise, analyzable data for informed decision-making.
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User-Centered Design: Insights from the survey guided me in creating features that resonate with users.
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Identifying Pain Points: Understanding frustrations with current flower-buying apps helped me design a more satisfying user experience.
Questionnaire
Perfect Petal User Survey
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Name:
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Age:
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Occupation:
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How often do you buy flowers?
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a. Often
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b. Sometimes
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c. Rarely
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What occasions do you buy flowers for? (Select all that apply)
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a. Birthdays
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b. Anniversaries
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c. Holidays
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d. Just because
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e. Other
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How important is it for you to personalize your bouquet?
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a. Very important
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b. Somewhat important
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c. Not important
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What features do you look for in a flower-buying app? (Select all that apply)
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a. Ease of use
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b. Customization options
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c. Flower information
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d. Visual appeal
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e. Price
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f. Other
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Would you be interested in purchasing AI-generated paintings of your bouquets?
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a. Yes
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b. No
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c. Maybe
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What is the biggest pain point you experience with current flower-buying websites/apps?
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Any additional features you would like to see in a flower-buying app?
Data Visualization
I chose pie charts to present the user survey data for Perfect Petal because they clearly and intuitively show the distribution of responses. This helps quickly identify trends and preferences, providing valuable insights for the app's design and feature prioritization.
Impact on UI Design Choices
Simple Builder UI
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Reason: 30% prioritize ease of use.
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Choice: Intuitive step-by-step guide for easy navigation.
Customization Options
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Reason: 50% find personalization very important.
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Choice: Extensive customization for flowers, colors, and arrangements.
Flower Information
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Reason: 20% want detailed flower info.
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Choice: Profiles with smell, origin, and care tips for each flower.
Visual Appeal
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Reason: 30% prioritize ease of use.
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Choice: Intuitive step-by-step guide for easy navigation.
AI-Generated Paintings
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Reason: 50% interested in AI artwork.
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Choice: Option to purchase AI-created bouquet paintings.
Addressing Pain Points
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Reason: Issues with customization, checkout, and UI.
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Choice: Enhanced customization, streamlined checkout, intuitive interface.
Additional Features
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Reason: Desire for social sharing, recommendations, and fast delivery.
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Choice: Social sharing, personalized recommendations, fast delivery options.
User Persona
John Anderson
Background:
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Location: Los Angeles, CA
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Education: Bachelor's degree in Business Administration
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Family: Married with two children
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Tech Savvy: High, frequently uses mobile apps for various services
Goals and Needs:
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To find an easy and efficient way to buy flowers for special occasions.
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To create personalized bouquets that reflect his thoughtful nature.
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To have a convenient shopping experience with minimal hassle.
Age: 35
Occupation: Manager
Gender: Male
Meditation Habits:
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Ease of Use: Intuitive and straightforward bouquet-building process.
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Customization: Extensive options to personalize bouquets.
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Information: Detailed flower profiles with information on smell, origin, and care.
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Visual Appeal: Modern and clean design with high-quality images.
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Convenience: Fast delivery options and a streamlined checkout process.
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Unique Offers: Option to purchase AI-generated paintings of bouquets.
Pain Points with Other Apps:
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Finds it difficult to navigate traditional flower-buying websites.
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Dislikes the high prices and lack of customization options.
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Frustrated with the long and complicated checkout processes.
Quote:
"I want to make my loved ones feel special with unique, personalized bouquets without spending hours navigating complicated websites."
Empathy Map
Says
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"I wish buying flowers was less of a hassle."
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"I want something unique and personal for my wife."
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"Traditional flower websites are too cluttered with promotions."
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"I need a quick and easy way to order flowers."
Thinks
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"Is there an app that can simplify the bouquet-building process?"
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"Personalization is key to making the gift special."
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"I don't have time to browse through endless options."
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"I hope the flowers I order are high quality and fresh."
Does
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Uses mobile apps frequently for shopping and services.
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Compares different flower-buying options online.
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Looks for reviews and recommendations for flower services.
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Tries to find unique gifts that stand out.
Feels
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Frustrated with complicated and impersonal flower-buying experiences.
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Stressed about finding the perfect bouquet under time constraints.
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Excited about the idea of a personalized, hassle-free flower app.
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Relieved when he finds a service that meets his expectations.