Introduction
Project Timeline
Project Timeline
Project Timeline
Month 1: Research
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Conducted extensive market research to understand target audience preferences.
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They created user personas and journey maps to identify key needs and pain points.
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Month 2: Wireframing and Building​
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Designed the builder concept, focusing on user interaction and experience.
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Month 3: Design, Prototyping, and Usability Testing
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Created high-fidelity prototypes and visual designs for the app.
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Conducted usability studies to gather feedback and refine the design.
Problem Statement & Solution
Problem Statement
Traditional flower-buying experiences are often outdated, impersonal, and filled with promotional gimmicks, making it difficult for users to create meaningful and personalized floral gifts. Many users find it challenging to navigate these websites and select the perfect bouquet.
Solution
Perfect Petal is a fun, interactive app that personalizes the flower-buying experience. It simplifies and enhances the process with a guided bouquet builder, a "Pinterest-like" gallery, AI-generated paintings, and detailed flower profiles. Tailored for a male audience, Perfect Petal makes gifting flowers engaging and enjoyable.
