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Introduction

Intro

Palette Auctions

The Problem

- Project Timeline

- Problem Statement

 

Research

Palette Auctions

Empathize & Define

- Competitive Analysis

- User persona



 

Lo-Fi Design

Palette Auctions

Ideate & Prototype

-Moodboard

-Wireframe 

-Design System



 

Author

Matthew Walker

Role

UX Researcher

UI Designer

Project Length

One Month

Industry

Art

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Skills Used

Wireframing

Usability Studies

Design System

Prototyping

UI Design

Tools Used

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Figma

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Protopie

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OpenAI

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Adobe CC

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Nucleo

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Slack

Summary

Description

Palette Auctions is an online platform designed for art enthusiasts and artists alike, providing a space to auction, buy, and sell art. With a modern and artsy aesthetic, Palette Auctions aims to connect artists with collectors seamlessly.

Why Palette Auctions?

Palette Auctions empowers artists by providing a platform that fosters direct connections with collectors, creating a vibrant and inclusive community. The intuitive interface and innovative features ensure a seamless and enjoyable art buying and selling experience. With a curated selection of high-quality artworks, Palette Auctions is the go-to destination for art lovers and creators alike.

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Problem Solved

  • Simplified Navigation: Eliminated the complexity of navigating through multiple layers of content, making it easier for users to find and view artworks.

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  • Enhanced User Focus: Reduced visual clutter and distractions, allowing users to focus on the art and the artists, leading to a more engaging and immersive experience.

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  • Improved Accessibility: Created a streamlined interface accessible to all users, regardless of their familiarity with digital platforms, ensuring a wider audience can appreciate and participate in the auctions.

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High Fidelity Design

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Problem Solved

In the cluttered and often overwhelming world of online art auctions, Palette Auctions stands out by simplifying the user experience. Through a minimalistic design approach, I transformed a complex, frustrating browsing experience into an intuitive platform that puts artists and their works at the forefront. This redesign streamlined navigation and enhanced user engagement, allowing art enthusiasts to explore and appreciate the talent on display seamlessly.

🎨 Thank You!

Thank you for taking the time to view this case study. I hope you enjoyed exploring the journey of creating Palette Auctions and gained insights into my design process. Your support and interest are greatly appreciated!

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